In 2022, this is the best social media manager tool that you must start using immediately.
Hardly is there a company today that does not use social media networks in their marketing approach.
However, managing the marketing aspect of a business on various social media platforms can be more challenging than many people think.
New trends spring up daily, and you must be up to date to keep up with the demand for social media management.
One trend that currently works like magic in social media management is the use of video content.
Statistics have proven that A huge proportion of marketers (92%) continue to value video as an ‘important part’ of their marketing strategy. That is a huge number that you don’t want to underestimate as a Social Media Manager.
As of 2022, the best social media manager tool is one that allows you to create amazing social media video content for your targeted followers.
According to Wyzowl, 86% of businesses use video as a marketing tool in 2022. This number is expected to keep rising as more content consumers click more video content than text content.
If you are not using videos, you are wrong as a social media manager, either working for yourself and your brand or managing the social platforms of other businesses and brands.
Usually, the challenge is that making good and enticing social media videos can be very demanding and expensive.
Sometimes, you need lots of money to either hire video content creators to do this for you or buy and subscribe to expensive digital tools to help out.
How to create social media videos for free
In this article, I will share with you two great tools that can help you create amazing videos, and yes, for free!
You don’t need any technical skills to use these tools. In minutes, you can create an unlimited number of videos for your social media account. No hassle.
With these best social media manager tool for video creation, you can create social media videos such as video shots, Instagram reels, social media stories, TikTok videos, Whatsapp status videos, Youtube videos, Youtube intros, and Outtro videos. You will never need anything else to start creating daily video content.
Many social media managers don’t know that these tools exist, so I’m excited to reveal these secret tools to you.
Tool 1: Invideo
Invideo used to be relatively unknown, but it’s now getting lots of attention as a video editing tool.
It lets you create numerous eye-catching social media videos using ready-made templates, similar to how you can create images on Canva, just this time, videos.
InVideo can also help you turn your blog posts and articles into videos. And I think it’s a great concept, particularly for bloggers who enjoy recycling their work.
Also, if you run out of content ideas, you can simply copy any blog post online and turn them into videos. When you do, it becomes original content. Can you beat that? You can make videos on Invideo with little to no technical knowledge.
You can choose from the following types of video ideas and features to create your social media videos
- Offers/coupon
- Brand
- Product
- Ads
- Presentations
- Invitations
- Motivational quotes
- Webinar promos
- Bite-sized ads
- Video testimonials
- Snackable videos
- Listicles and more
With InVideo, making videos in any of these categories is a breeze.
Let me walk you through the process of creating videos with InVideo.
How To Create Video with Invideo
1 Sign Up for InVideo to get started for free.
2 Click to choose a template that corresponds to your brand story, idea, or concept.
3 After that, use InVideo’s free stock music, images, and videos. Adjust colors, timings, and text font, to suit your taste and imagination.
4 Export your video project after you are satisfied.
5 Download your video after exporting.
Video from the blank template
You can also start with a blank template. With Invideo blank template, you can add elements of your choice and build your video from scratch.
InVideo also provides you with an option to share your video on social media within the platform. It’s that simple.
Sign Up For A Free Invideo Account Here
Invideo advanced features
With the free version of Invideo, you can do all you will need to get your videos ready in a matter of minutes.
You can also make as many videos as you want. This is already a huge tool, even for free.
But Invideo also offers the premium option for people who love to do more with videos or even want to offer video creation as a freelance service.
InVideo includes a lot of capabilities for non-professional video creators like you and me. Take a look at a few of them.
- Audio tools
- Text overlay
- Media library
- Visual effects
- Speed merge
- Reseller rights
- Shareable link
- HD Resolution
- Variety of Fonts
- Tons of stickers
- Speed adjustment
- Font quote templates
- Ready-made templates
- Split and merge videos
- Blog post/article to video
- Unlimited character length
- Video Making & Stabilization
- Shapes, text boxes, and more.
- Ability to upload your photos and videos
- Enhancements like collage, masks, and more
Some of these tools are free but to access all, you will need to upgrade your Invideo account to the paid option.
Read Also: 7 Must-Know Tips On How To Blog Successfully
Tool 2: Canva
Canva is one of the most popular online tools. I doubt if there’s anyone that doesn’t know about Canva. Yet many people do not know about the video creation and editing function of Canva.
To get started, sign up for Canva if you don’t already have an account.
1 SignUp for Canva
2 You can opt for Canva’s free 30 days trial and cancel a few days before expiration.
Sign Up For A Free Canva Account Here
Don’t worry, you won’t be deducted if you cancel your free subscription before the 30th day. Even after cancellation, you can do a lot of amazing videos with the free plan.
3 Locate and click the video tab once you are in the Canva dashboard. Different templates and dimensions will be presented to you. Choose your preferred option and click it.
You can also use the scroll option to access even more free templates.
4 Explore the editing options on Canva and customize your video with options texts, uploads, or using the free elements on Canva. You can also make your video longer by adding more scenes using the plus icons or make them shorter by deleting unwanted scenes.
5 Click the share button and then download. You also have the option to share directly to your social media account from the Canva dashboard.
Feel free to explore the editing options as they are simple to master, the better you are with editing, the better quality your videos will be.
Conclusion: Best Social Media Manager Tool
According to 50Wheel statistics, 45% of social media consumers prefer viewing videos over other social media content like images which score 22%, links at 13%, and texts with a 10% score.
If you are a Social media manager, you must use more video content than you have ever done before if you want to see results.
In this article, I have presented you with two of the world’s best video creation and editing tools which let you create all manner of social media videos very easily and for free.
Consider these tools now to create videos every day and watch your social media account explode with positive results that you have never achieved before.